The World of Working Parents
In today’s fast-paced world, working parents face the daily challenge of balancing demanding careers with the responsibilities of raising a family. The pressure to balance work and home life can be overwhelming, and yet many parents feel the need to hide these struggles to avoid judgment or fear of professional consequences (BetterUp, 2022). This growing reality highlights the need for organizations to create supportive cultures that recognize and validate the challenges faced by working parents.
A major contributing factor is the lack of open communication between employees and their employers regarding caregiving responsibilities. Forbes reports that while 73% of the workforce identifies as caregivers, only 56% of supervisors are aware of their employees’ caregiving responsibilities (Ferrante, 2023). This disconnect can leave employees without the support they need to succeed, forcing them to choose between professional obligations and family needs. A workplace culture that embraces family-friendly values would allow parents to manage both without sacrificing their mental health or job performance.
The Pressure Is Beyond Overwhelming
The fear of being seen as less committed leads many parents to stay silent. A survey by Care.com found that 51% of fathers hide their childcare concerns because they worry their employer will not understand (BetterUp, 2022).
For instance, Don, a pediatric surgeon, feels he must disguise his desire to attend his son’s baseball games by marking them as “meetings” on his calendar (Suskind, 2022). Similarly, Tim Allen, a CEO and father of twins, described how he stretched his paternity leave over a week but still took calls, telling himself, “Business doesn’t stop, so neither can I” (Allen, 2020). These examples reflect the deep-rooted pressure parents face to stay professionally “on” at all times.
The stress is further compounded by the shortage of quality, affordable childcare. In Nevada, 65% of children aged 0–5 and 70% aged 6–12 live in homes where all parents are employed. However, only 36% of children under five with working parents have access to licensed childcare (The Children’s Cabinet, 2025). This lack of access often forces parents to choose between continuing their careers or staying home to care for their children.
Building a Family-Friendly Workplace Culture
Creating a supportive workplace culture for parents isn’t just a compassionate move—it’s a smart business strategy. A family-friendly environment leads to greater employee loyalty, higher productivity, and improved workplace retention (Family Forward NC, 2023). When employees feel supported, they are more engaged, happier, and more effective.
Employers can take several key steps to support working parents:
- Encourage Open Dialogue: Foster transparency through open-door policies and peer support groups. Leaders should lead by example, sharing their own family experiences to reduce stigma.
- Offer Parenting Resources: Provide access to resources such as Parenting Classes, First 5 Nevada, Vroom, and The Children’s Cabinet.
- Train Management: Equip managers with training on work-life balance, unconscious bias, and how to support working parents with empathy.
- Pursue Family-Friendly Certification: Becoming certified as a Best Place for Working Parents® demonstrates a strong commitment to parent-friendly policies and helps attract top talent.
- Customize Family-Friendly Benefits: With the right guidance, businesses can offer comprehensive benefits that reflect the diverse needs of employees, from flexible hours to parental leave. Free Consultation
Family-Friendly Is Business-Friendly
The advantages of supporting working parents are clear:
- Greater Loyalty: Employees are more likely to stay when they feel understood and supported.
- Improved Productivity: When parents don’t have to constantly worry about balancing their work and family, they can better focus on their tasks.
- Boosted Morale: A supportive environment contributes to higher job satisfaction and overall workplace positivity and happiness.
Overall, when employees feel taken care of, they take care of your customers, and in return, your business thrives. Ultimately, this is one of the highest forms of return on investment—investing in your employees leads to long-term customer loyalty, sustainable business growth, and a solid reputation in the market.
About the Author
Patty West is the Employer Support Statewide Coordinator at The Children’s Cabinet. She works with businesses in Nevada to support them with no-cost consultation regarding family-friendly benefits and policies. The mission at The Children’s Cabinet is to keep children safe and families together, and the Employer Support Program celebrates and supports the Best Place for Working Parents designated businesses in Nevada. Contact Patty at pwest@childrenscabinet.org or learn more at https://www.childrenscabinet.org/businesses/
References
Allen, T. (2020, December 18). I’m a CEO and a working dad. Here’s what I wish I did differently. Harvard Business Review. https://hbr.org/2020/12/im-a-ceo-and-a-working-dad-heres-what-i-wish-i-did-differently
Best Place for Working Parents. (n.d.). Nevada program overview. https://bestplace4workingparents.com/nevada/
BetterUp. (2022, August 2). Suffering in silence: Why working parents hide child care woes from their employers. https://www.betterup.com/blog/suffering-in-silence-why-working-parents-hide-child-care-woes-from-their-employers
Family Forward NC. (2023, June 26). Seven ways to implement a family-friendly work culture. Forbes. https://www.forbes.com/councils/forbesbusinesscouncil/2023/06/26/seven-ways-to-implement-a-family-friendly-work-culture/
Ferrante, M. (2023, February 2). What your working parents aren’t telling you—and why not knowing is costing you. Forbes. https://www.forbes.com/sites/marybethferrante/2023/02/02/what-your-working-parents-arent-telling-you–and-why-not-knowing-is-costing-you/
Suskind, D. (2022). Parent nation: Unlocking every child’s potential, fulfilling society’s promise. Dutton.
The Children’s Cabinet. (2025). 2025 early education & care fact sheet. https://www.childrenscabinet.org/wp-content/uploads/2025/03/2025-Early-Education-Care-Fact-Sheet.pdf
The Children’s Cabinet. (n.d.). Business resources. https://www.childrenscabinet.org/businesses/
